does twitter blue increase engagement ?


Twitter Blue is a premium subscription service that offers users a variety of features, including the ability to undo tweets, customize their app experience, and access exclusive content. Twitter has claimed that Twitter Blue also increases engagement for users, but there is some debate about whether this is actually the case.

What is Twitter Blue?

Twitter Blue is a monthly subscription service that costs $9.99 per month in the United States. It is available in a limited number of countries, but Twitter plans to expand its availability in the future.

Twitter Blue offers a variety of features, including:

  • The ability to undo tweets
  • The ability to customize your app experience, such as changing the app icon and the color scheme
  • Access to exclusive content, such as premium stickers and GIFs
  • The ability to see who has read your tweets
  • A dedicated customer support line

How does Twitter Blue work?

Twitter Blue works by giving users a small boost in the platform’s algorithm. This means that tweets from Twitter Blue subscribers are more likely to show up in people’s timelines and search results.

What are the benefits of Twitter Blue?

There are a number of benefits to subscribing to Twitter Blue. These include:

  • The ability to undo tweets: This is a valuable feature for anyone who has ever accidentally tweeted something they regretted.
  • The ability to customize your app experience: This allows you to make Twitter look and feel the way you want it to.
  • Access to exclusive content: This includes premium stickers, GIFs, and other features that are not available to free users.
  • The ability to see who has read your tweets: This can be helpful for tracking the engagement with your tweets.
  • A dedicated customer support line: This can be helpful if you have any problems with your Twitter account.

Does Twitter Blue Increase Engagement?

There is some evidence to suggest that Twitter Blue does increase engagement for users. For example, a study by the University of Pennsylvania found that Twitter Blue users were more likely to get retweets and replies than free users.

However, it is important to note that there are other factors that can affect engagement, such as the quality of your content and the time of day you tweet. It is also possible that the impact of Twitter Blue on engagement may vary depending on the individual user.


Overall, there is some evidence to suggest that Twitter Blue can increase engagement for users. However, it is important to note that there are other factors that can also affect engagement. If you are considering subscribing to Twitter Blue, you should weigh the benefits and drawbacks carefully to decide if it is right for you.

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