what does business chat mean on instagram ?


Business Chat is a messaging feature that businesses can use to connect with their customers on Instagram. It is a direct messaging (DM) feature that allows businesses to respond to customer inquiries, answer questions, and provide support. Business Chat is available to all businesses that have an Instagram account.

How Business Chat Works

When a customer sends a message to a business account, the business will receive a notification in their Instagram inbox. The business can then respond to the message directly from the Instagram app. Business Chat also includes features like quick replies, canned responses, and automation, which can help businesses to save time and improve customer service.

Benefits of Business Chat

Business Chat offers a number of benefits for businesses, including:

  • Improved customer service: Business Chat can help businesses to provide better customer service by allowing them to respond to customer inquiries quickly and easily.
  • Increased sales: Business Chat can help businesses to increase sales by allowing them to answer questions about products and services, and by providing support to customers who are considering making a purchase.
  • Increased brand awareness: Business Chat can help businesses to increase brand awareness by allowing them to connect with customers in a more personal way.

How to Set Up Business Chat

To set up Business Chat, businesses need to create an Instagram business profile and connect it to a Facebook Page. Once the business profile is set up, businesses can enable Business Chat in their Instagram settings.


Business Chat is a powerful tool that can help businesses to improve customer service, increase sales, and increase brand awareness. Businesses that are looking for ways to improve their customer experience should consider using Business Chat.

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